Posts Tagged ‘seo’

How To Handle Those Business Growing Pains

Monday, November 15th, 2010

There’s good news and bad news it appears.  The good news, is that your business is growing by leaps and bounds.  Sales is breaking all time records, and the potential for huge profits has never been better.  The bad news is, you don’t have enough skilled staff to get the work done, customers are running out of patience, and all those potential profits are going down the drain.  It’s time to realize, that your no longer working for a living, your actually running a business.  Running a business means making decisions, that you never had to, or knew how to when you were someone’s employee.  It’s time to get serious and bring in the big guns.

That doesn’t mean you have to hire full time staff, and turn from the doer into the manager you always hated.  A more flexible, cheaper, and nimble alternative is outsourcing.  Or basically, hiring contractors to do the work.  At least that’s what we used to call it.  While you may have your own personal core competencies, I’m sure there are a few things that could be left to the experts.  After all, just because your a great architect, doesn’t mean you should be designing and marketing your own website.  You could outsource SEO work for instance, and spend a bit more time on planning for the next fiscal year.  SEO is a tricky, constantly changing business, and it makes sense to leave it to experts.   A growing company, si a good problem to have actually, what’s really important, is how you deal with it.

Is There Such A Thing As Free Web Traffic?

Wednesday, April 14th, 2010

If you’ve been looking for different ways to get traffic to your website, you may have heard of a couple of different approaches. One popular approach, is known as PPC, or pay per click. Meaning, you pay for each and every visitor that clicks through to your website from another website. If your budget is somewhat limited, you may have considered another approach known as SEO. SEO is an approach to getting traffic from search engines like Google, Yahoo and Bing. You get traffic from those sites, when the engines deem your site to be appropriate to what their visitors query them about.

Now, how you convince those engines that your site is worthy, is a whole science unto itself. It’s somewhat shrouded in mystery, as the search engines generally don’t like to give away their trade secrets. But, there is a London web agency that can help you figure that out. Through research,trial and error and plenty of experience, these firms have a pretty good idea of what the search engines are looking for. While a good search engine optimisation agency is not cheap, in the long run you will find yourself with plenty of free website traffic.  At least after the initial investment for some good advice, it is really free traffic.